Blog
For many small businesses, the subject of social media can feel a bit daunting. At Healy Marketing we get it and regardless of where you are with your content and planning, one area where you can make an immediate impact is being strategic within your Instagram Bio. You can even think of it as the “sign” you hang on your business online.
If you are a Rhode Island small business, optimizing your Google My Business listing is an integral part of your overall marketing strategy. At Healy Marketing LLC, we help small businesses with their overall marketing strategy. An updated and well managed GMB listing increases your SEO(search engine optimization) and ultimately helps potential customers find your business. If you haven’t optimized your Google My Business, you’re missing out on a key asset to market your business. We want everyone to know who you are! Read on for ways to optimize your GMB listing.
So what is a Google My Business listing? A Google My Business listing is a business listing on Google. The listing is free. Google uses the information as an online directory and the more you manage and update your listing, the better job Google can do showing your business to potential customers.
If you own a brick and mortar business, claiming your Google My Business listing is a “no brainer.” Google will show your business in their maps and direct potential customers your way. If you offer a service or conduct your business online, you can also claim your business. To claim your page go to accounts.google.com.
After you claim your page, check to see if all the info on your page is correct. Your address, phone number, hours and more can all be edited to reflect your business in this best possible way.
Claiming your page and editing your GMB listing enhances your SEO and also gives you major marketing insight. Go to your page and click on “Insights.” The Insights tab gives you information to find out where your customers are coming from. How did they find you? Where are your customers coming from? This is all information Insights can provide. Using this information can help you hone in on your target demographic.
Another way to optimize your GMB listing is to manage your reviews. Respond to customers compliments and address any not-so-great feedback. This is an ideal way to engage with your customers and increase your overall brand online. Keep in mind that other people can post to your GMB listing so keeping an eye on it ensures that your information is accurate and appropriate. We have seen clients who have GMB listings with reviews that aren’t actually on the right business page! It’s important to manage your listing and be sure the information is optimal.
Once your listing is optimized, consistently manage your listing. Upload new promotions, new photos and more. Google My Business is an ideal way to increase your online presence and drive traffic to your business.
Want to optimize your listing but just don’t have the time as a busy Rhode Island business owner? We can help.
Contact us today.
Crafting your small business marketing strategy in 2017 is enough to leave you breathless. With new platforms, apps and tools constantly hitting the scene, how can you cut through the clutter to devise a strategic and effective plan?
Ever notice how things in their most simple, unadulterated form are their most beautiful? Let that guide your marketing efforts this year. Simplify your strategy.
What's your passion? Why did you start doing what you're doing? What drove you to open your restaurant? What inspired you to design your first piece of jewelry? What is the emotion behind your brand and the driving force of your "why." These pieces of your story are your optimal marketing content. People relate to other people. Tell your true story and be you. Put the bells and whistles on a shelf and let your true self shine. If you want your open rate to increase in your email marketing campaign or your Facebook engagement stats to soar, be open, be honest and be you.
Every platform has its own optimal use. If you're a floral designer with brilliant bouquets, Instagram and Pinterest are great spots to set up shop. Are you a lawyer who wants to get in on our state's Food Policy conversation? Twitter can quickly and effectively help you to join in. If you're not sure where to begin, choose one platform and really own it. Any way you slice it, if you're entering the social media scene, its good to go in with a plan rather than all "willy nilly." Learn all you can. Be consistent. As with everything in life, instead of being a jack of all trades, focus on one thing and do it exceptionally well.
Geographic, demographic and psychographic information are the three main ways you can define your target market. In order to be successful, you have to hone in on who your demographic is. In this digital age its easy to constantly be looking ahead. Take a moment to look back on what has worked for you. Build upon it and grow your success.
There's only once chance to make a first impression, right? Be sure not to flood your target market with too many messages. Think about your top three selling points. In the age of multi-tasking and quick fixes, it is more important than ever to say it quick and say it well.
While large companies have a team of folks building creative content for email campaigns, display ads, Facebook, Twitter, LinkedIn and Google+, the average small business isn't able to do the same. Pick one main message and reuse your content across your social media channels. Using quality content to reach the masses is a good example of working smarter instead of harder.
It's a busy life. It's a busy world! Cut yourself some slack and keep it simple. A good marketing plan will make your business efforts easier and more streamlined.
“Everything should be made as simple as possible, but not simpler.”
Still not feeling confident? Keep it simple. Hire us and we'll shine a light on your brand.
Contact us today.
