Did you know that one in two people who conduct a local search visit a store that day, and 76% of people who search for something nearby on their smartphone visit a related business within a day?
If you are a Rhode Island small business, optimizing your Google My Business listing is an integral part of your overall marketing strategy. At Healy Marketing LLC, we help small businesses with their overall marketing strategy. An updated and well managed GMB listing increases your SEO(search engine optimization) and ultimately helps potential customers find your business. If you haven’t optimized your Google My Business, you’re missing out on a key asset to market your business. We want everyone to know who you are! Read on for ways to optimize your GMB listing.
So what is a Google My Business listing? A Google My Business listing is a business listing on Google. The listing is free. Google uses the information as an online directory and the more you manage and update your listing, the better job Google can do showing your business to potential customers.
If you own a brick and mortar business, claiming your Google My Business listing is a “no brainer.” Google will show your business in their maps and direct potential customers your way. If you offer a service or conduct your business online, you can also claim your business. To claim your page go to accounts.google.com.
After you claim your page, check to see if all the info on your page is correct. Your address, phone number, hours and more can all be edited to reflect your business in this best possible way.
Claiming your page and editing your GMB listing enhances your SEO and also gives you major marketing insight. Go to your page and click on “Insights.” The Insights tab gives you information to find out where your customers are coming from. How did they find you? Where are your customers coming from? This is all information Insights can provide. Using this information can help you hone in on your target demographic.
Another way to optimize your GMB listing is to manage your reviews. Respond to customers compliments and address any not-so-great feedback. This is an ideal way to engage with your customers and increase your overall brand online. Keep in mind that other people can post to your GMB listing so keeping an eye on it ensures that your information is accurate and appropriate. We have seen clients who have GMB listings with reviews that aren’t actually on the right business page! It’s important to manage your listing and be sure the information is optimal.
Once your listing is optimized, consistently manage your listing. Upload new promotions, new photos and more. Google My Business is an ideal way to increase your online presence and drive traffic to your business.
Want to optimize your listing but just don’t have the time as a busy Rhode Island business owner? We can help.
Contact us today.