Crafting your small business marketing strategy in 2017 is enough to leave you breathless. With new platforms, apps and tools constantly hitting the scene, how can you cut through the clutter to devise a strategic and effective plan?
Ever notice how things in their most simple, unadulterated form are their most beautiful? Let that guide your marketing efforts this year. Simplify your strategy.
Get back to the basics. Let's look at 5 ways you can simplify your small business marketing strategy.
1. Be Authentic.
What's your passion? Why did you start doing what you're doing? What drove you to open your restaurant? What inspired you to design your first piece of jewelry? What is the emotion behind your brand and the driving force of your "why." These pieces of your story are your optimal marketing content. People relate to other people. Tell your true story and be you. Put the bells and whistles on a shelf and let your true self shine. If you want your open rate to increase in your email marketing campaign or your Facebook engagement stats to soar, be open, be honest and be you.
2. Pick One Social Media Platform and Really Rock it.
Every platform has its own optimal use. If you're a floral designer with brilliant bouquets, Instagram and Pinterest are great spots to set up shop. Are you a lawyer who wants to get in on our state's Food Policy conversation? Twitter can quickly and effectively help you to join in. If you're not sure where to begin, choose one platform and really own it. Any way you slice it, if you're entering the social media scene, its good to go in with a plan rather than all "willy nilly." Learn all you can. Be consistent. As with everything in life, instead of being a jack of all trades, focus on one thing and do it exceptionally well.
3. Identify Your Target Market.
Geographic, demographic and psychographic information are the three main ways you can define your target market. In order to be successful, you have to hone in on who your demographic is. In this digital age its easy to constantly be looking ahead. Take a moment to look back on what has worked for you. Build upon it and grow your success.
4. Simplify Your Message.
There's only once chance to make a first impression, right? Be sure not to flood your target market with too many messages. Think about your top three selling points. In the age of multi-tasking and quick fixes, it is more important than ever to say it quick and say it well.
5. Reuse Your Content.
While large companies have a team of folks building creative content for email campaigns, display ads, Facebook, Twitter, LinkedIn and Google+, the average small business isn't able to do the same. Pick one main message and reuse your content across your social media channels. Using quality content to reach the masses is a good example of working smarter instead of harder.
It's a busy life. It's a busy world! Cut yourself some slack and keep it simple. A good marketing plan will make your business efforts easier and more streamlined.
“Everything should be made as simple as possible, but not simpler.”
Still not feeling confident? Keep it simple. Hire us and we'll shine a light on your brand.
Contact us today.